Social media in India can be seen as a major game changer in the last few years acting as a platform against corruption, autocracy, atrocities against women etc. Indian film industry as well as Bengali film industry is not too far behind from this trend. Different literatures show the scope and possibility of using social media in regard to film marketing and promotion. Like every other field, film industry too has embraced the immense potentiality and the power of interactivity of the social media.

Social media provides online platform to share, interact diverse opinions. New Media as well as Social Media is the latest addition in this arena. Promotional medium has changed regularly along with the advancement of technology, starting from handmade posters to wallpapers, to radio jingles, television advertisements, trailer launch, promotional tour and so on and so forth. Although the history of film marketing can be traced back from the days of the inception of the film itself, it has reshaped its periphery time and often. The film’s updated vision of the growing affiliations between Africa and India is not only influenced by the impact of the Indian diaspora on the Indian economy but also by India’s changing role as an aspiring economic and political powerhouse.Film promotion has now been considered as important as actual making of the film.

A comparative analysis of Chander Pahar from fiction to film will shed light on the strategic shifts in Indian-African relations. The film’s staging of the fateful encounter of Bengal with Africa is grounded on a common history of the past between India and Africa linked by migration and settlement and of more contemporary large-scale ventures in commerce and investment. I argue that in this adaptation the filmmaker deliberately expands on the author’s original vision of the intricacies of race relations.

As part of the recent worldwide cinematographic trend in adapting children’s fantasy and adventure stories into films, this article offers critical insight into contemporary West Bengali film industry’s reworking of this trend in its 2013 cinematic adaptation of Chander Pahar (1937) by the Bengali novelist Bibhutibhusan Bandapadhyay (1894–1950).

Free download Chader pahar episode 2